A playful infographic style for responsible investing


Newton, a venerable London-based investment manager with a broad global reach under the BNY Mellon umbrella, underwent a major corporate rebrand. We were asked to reimagine their printed ESG investing quarterly report in their dynamic new brand identity as well as create a digital version of this report.


Leveraging their playful new infographic style, strong typefaces, and bright color palette, we developed a fresh look for Newton’s Responsible Investing approach — which focused heavily on global corporate governance. The report translated seamlessly from a printed brochure to a bold new web page, which we designed and developed. In this digital expression, we brought the whimsical infographics featured in print to life through animation and user-directed interactivity. The new website was developed with a comprehensive content management system that allows Newton to update the content each quarter without reprogramming.