Recreating a brand for a BioPharma industry consulting firm.


Real Endpoints, a consulting firm that develops tools and insights to help biopharmaceutical companies gain competitive advantage in a value-based economy, needed a brand refresh, a series of more visually impactful product sheets and a new website. Part of the challenge was bridging an identity disconnect between the parent company, Real Endpoints, and their subsidiary, Reimbursement Intelligence.


The subsidiary company, Reimbursement Intelligence, was perceived to have greater brand equity in the marketplace. We streamlined the Reimbursement Intelligence logo and redesigned the Real Endpoints logo to be familial with its subsidiary. We created a new stationery suite and a series of infographic product sheets. The new website enables Real Endpoints to showcase their significant products, solutions, news and events, and thought-leadership.