We did it again! For two consecutive years, Adler wins Best in Show at the 2023 FCS Portfolio Awards.
We are proud to announce that, at the 29th Annual Financial Communication Society (FCS) Awards, Adler Branding & Marketing and Invesco won for the second consecutive year the Best in Show award in the B2B category. The 2022 Invesco Retirement Income Research Study “Show me the income” campaign was also awarded Gold under the Integrated Marketing Campaign and Silver under the Digital Collateral in the same category.
The campaign, centered around Invesco and Greenwald Research’s groundbreaking surveys and focus groups of 1,100 plan participants and 118 plan sponsors and consultants, examined the evolving role of DC plans as the largest source of retirement income for American workers. The study was designed to uncover opportunities for plan sponsors to help participants turn a lifetime of savings into a stream of income. Research data/insights were presented in a visually dynamic and easily understandable manner across all ADA/AODA-compliant assets.The multi-dimensional campaign included a white paper, executive summary, navigable PDFs, videos, and webcast replay that was distributed through paid, owned, and earned media.
The Annual FCS Awards Gala is the distinguished gathering of US premier agencies and one of the most respected industry benchmarks for creative excellence. Recipients are recognized for their exceptional brand-building abilities, daring creativity and innovative work as drivers for growth, measurable audience impact and business performance.
Bringing home such a prestigious award two years in a row is a testament to Adler’s brand-building excellence, creativity and innovation — the hallmarks of success for a modern and dynamic branding and marketing agency with its 44+ years of history.
PHOTO: Members of the “Show me the income” creative team were honored with Gold (Integrated Marketing B2B), Silver (Digital Collateral B2B) and the prestigious Best in Show award for B2B. Left to right: Cate Sanders (Invesco), Adrienne Metzinger (Adler), Anastasia Casaliggi (Invesco), and Katie Chow (Invesco).