Challenge

Invesco’s 2022 Show me the income retirement income research examined the evolving role of DC plans as the largest source of retirement income for American workers. With 68% of participants concerned about running out of money in retirement, there’s an opportunity for plan sponsors to help participants turn a lifetime of savings into a stream of income. Partnering with Greenwald Research, the 13-month study included surveys/focus groups with 1,100 plan participants and 118 plan sponsors and consultants.

Solution

The campaign was groundbreaking and multi-dimensional — including paid, owned, and earned media. A consistent visual identity was carried throughout all ADA/AODA-compliant collateral which included navigable PDFs. Research data/insights were presented in visually dynamic and easily understandable manners across all assets.

For the second year in a row, Adler and Invesco were recognized by their industry at the 2023 FCS Awards where the “Show me the income” campaign won both the Gold and the Best-in-Show for B2B collateral.