Adler wins the 2019 IAC award for the interactive display advertising
Adler Branding & Marketing won the 2019 IAC award for Best Investment Online Ad for its interactive display ad developed for BNY Mellon/Pershing. Utilizing SnappSearch technology, the ad, aimed at Registered Investment Advisors, featured a live quiz that functioned inside a display ad. The ad was designed to gather contact information on advisors exploring independence and allowed the user to instantly download a white paper, “Destination RIA,” and to sign-up for other thought leadership. The IAC Awards recognizes the best of online advertising in 97 industries and for nine online formats including, online ads, video, mobile, newsletter, email, and social media.