Multimedia branding and marketing support for not-for-profit healthcare organization
Challenge
To create a cohesive suite of materials to support the ever-evolving needs of this growing not-for-profit including advertising and social media digital campaigns, educational and advocacy programs and fundraising events targeting a broad range of audiences: healthcare institutions, researchers, corporate sponsors, patients and caregivers.
Solution
By clearly defining the brand and aligning it with the organizations three mandates, Research, Education and Advocacy, Adler is able to create a wide variety of materials, from digital to print to outdoor that all contribute to the strength of the brand. As a result, the Melanoma Research Foundation has become the most recognized organization in the world supporting the melanoma community.
