Reenergizing a 180-year-old brand

Challenge

Fordham Preparatory School is a Jesuit secondary education leader in New York City with a rich history dating back to 1841. The school sought to revitalize their marketing collateral in order to fortify their brand presence, highlight their diverse student body and reflect their unique value proposition that makes them stand out from their peer group.

Solution

Fordham Prep engaged Adler to lead marketing and communications initiatives, strengthen brand recognition, increase enrollment, and inspire alumni donations and participation. The school’s 2021 annual report provided an opportunity for Adler to guide the creative vision for the future of the brand. The final report conveys the school’s strong feeling of community by featuring alumni anecdotes and stories; vibrant photography of their diverse student body and beautiful campus; and messaging that reflects the school’s holistic approach to education.