Reenergizing a 180-year-old brand
Challenge
Fordham Preparatory School is a Jesuit secondary education leader in New York City with a rich history dating back to 1841. The school sought to revitalize their marketing collateral in order to fortify their brand presence, highlight their diverse student body and academic excellence, and reflect their unique value proposition that makes them stand out from their peer group.
Solution
Fordham Prep engaged Adler to lead marketing and communications initiatives, strengthen brand recognition, increase enrollment, and inspire alumni donations and participation. Adler designed the publications, Annual Report and a year of Ramviews, to guide the creative vision for the future of the brand. These updates carried over into admissions, advertising and development collateral. The branding conveys the school’s strong feeling of community by featuring student and alumni anecdotes and stories, vibrant photography of their diverse student body involved in a variety of academic pursuits on the beautiful campus, and messaging that reflects the school’s holistic approach to education.
