Institutional selling system development


Our long-term retainer client, BNY Mellon, engaged Adler to sub-brand an institutional selling system. The collateral material had to support the overall BNY Mellon brand, while reflecting the unique needs of the institutional audience.


Adler designed a high-end selling system with all component pieces highlighting the expertise and deep history of the BNY Mellon brand in the institutional marketplace. We explored the use of imagery and overall design layout to convey the messages of the written word.


We created a suite of materials along with templates for monthly and quarterly in-house updates. All components encompass a sophisticated look and feel, and reflect the knowledge and experience that BNY Mellon brings to the marketplace.