Designing two websites to meet the needs of today, while supporting growth for the future
Challenge
Seasons of Advice, a wealth management firm with a focus on responsible investing, sought to reorganize and streamline their website, while simultaneously introducing a new product, the ESG Investor Digest. The digest is a curation of the best ESG content on the web. It needed to be a separate website that linked to the main site while sharing a familial look and feel.
Solution
We redesigned the main Seasons of Advice website to better highlight their focus on responsible investing, as well as outline their key differentiators in the marketplace. Once the design and tone of the new website were established, we created a second website for the ESG Investor Digest. The two sites feel visually connected, but each allows for its separate content to be featured in the appropriate format. Both websites were designed with the client’s growth in mind allowing for easy scalability and updating, with the ability to add functionality as the business expands.
