#GetNaked Times Square Billboard

June 2022

In support of Melanoma Awareness Month, Adler’s #GetNaked campaign is on a billboard at 1500 Broadway, positioned in the heart of Times Square Plaza, in New York City. The “Get Naked” campaign was designed to encourage people to get their skin checked regularly to catch early signs of skin cancer.

The 2022 spokespersons and advocates are Monique Mack and Summer Sanders, photographed by Jaka Vinsek.

Monique Mack is a survivor of acral lentiginous melanoma (ALM) and was recently featured in Neutrogena’s In the Sun documentary. Monique is especially passionate about increasing awareness of rarer forms of melanoma and correcting the misperception that melanoma does not affect people of color.

Summer Sanders is an Olympic champion, American sports commentator, reporter, television personality, actress and cutaneous melanoma survivor. Her incredible commitment to swimming led Summer to the 1992 Olympic Games in Barcelona, where she won a bronze, silver and two gold medals.

Learn more about their survival stories and prevention here.