Adler wins three more FCS Portfolio Awards
Adler Branding & Marketing Services won three FCS Portfolio Awards for its multimedia advertising campaign on behalf of its client, Macquarie, Australia’s largest investment bank. This is the third consecutive year Adler has been recognized for a Macquarie campaign, garnering 10 awards over the course of its three-year run. The FCS Portfolio Awards acknowledge creative excellence by marketers and their agencies. The categories include advertising (print, television, out-of-home, direct mail, multimedia), collateral and annual reports, digital media, social media, public relations, event marketing, and return on investment.
Adler’s FCS awards were built on the success of its “Blueprint” and “Whiteboard” campaigns designed to increase awareness of Macquarie’s Capital Markets Advisory business. The multichannel effort included print, digital, broadcast TV and radio, and out-of-home. The FCS Portfolio Awards event is the biggest of the year for the financial marketing industry, celebrating 64 brands that won Portfolio awards that night, with a record crowd of 600 industry professionals gathered at the famed Hammerstein Ballroom in midtown Manhattan.