Adler Wins 2019 Gramercy Institute Financial Content Marketing Award for Retirement Services

September 2019

Adler’s multidimensional campaign for Invesco won the 2019 Gramercy Institute Content Marketing Award for Retirement Services.

We developed a campaign to share the research and build awareness of Invesco’s ReDefined Contribution Plans — a defined contribution language study examining the impact language has on DC plan participants’ understanding, perceptions and behaviors. We created a suite of marketing materials and explanatory videos that brought to life the findings of Invesco’s survey of participants across age bands — Millennial, Generation X and Boomers.

The research positions our clients at Invesco as premier thought leaders for their innovative, original research. The language research white paper we created as part of the campaign, received an award at the NY Institutional Investor (II) event for “Most Downloaded Thought Leadership Piece of 2019.” — This paper had the most downloads from the Institutional Investor DC Newsletter for the year.