Adler Takes Home the Gold at the 2020 FCS Virtual Awards Ceremony
Adler Branding & Marketing won the GOLD award in B2B Collateral for Invesco’s 2018 DC Language Study White Paper.
The white paper, named the “Most Downloaded Thought Leadership Piece of 2019” by Institutional Investor, also holds the honor of winning the 2019 Gramercy Institute Content Marketing Award for Retirement Services.
The piece was created as part of a campaign we developed to build awareness of Invesco’s ReDefined Contribution Plans — a defined contribution language study examining the impact language has on DC plan participants’ understanding, perceptions and behaviors. The suite of marketing materials and explanatory videos brought to life the findings of Invesco’s survey of participants across age bands — Millennial, Generation X and Boomers.