Website design

Challenge

Arrow’s old website lacked clarity and cohesion in structure, navigation, and content layout. There was no clear path for financial advisors or potential investors to learn about Arrow’s investment strategy, or to select a suitable fund solution for their investment needs. In addition, the old website was backed by a confusing and overwhelming CMS tool, which made fund data updates a daunting task.

Solution

The new website was dramatically updated with a more contemporary design that featured a more intuitive navigation path, robust content including video, and a content management system that simplified and automated the performance updating process.

Arrow Capital

Arrow Capital

Arrow Capital

Arrow Capital

Arrow Capital

Arrow Capital

Arrow Capital

Arrow Capital