In The News
April 30, 2015
Adler Branding & Marketing Services won three FCS Portfolio Awards for their multimedia advertising campaign on behalf of its client, Macquarie, Australia’s largest investment bank. This is the third consecutive year Adler has been recognized for a Macquarie campaign, garnering 10 awards over the course of its three-year run. The FCS Portfolio Awards acknowledge creative excellence by marketers and their agencies. The categories include: advertising (print, television, out-of-home, direct mail, multimedia), collateral and annual reports, digital media, social media, public relations, event marketing and return on investment.
Adler’s FCS awards were built on the success of its “Blueprint” and "Whiteboard" campaigns designed to increase awareness of Macquarie’s Capital Markets Advisory business. The multichannel effort included print, digital, broadcast TV and radio, and out-of-home. The FCS Portfolio Awards event is the biggest of the year for the financial marketing industry, celebrating 64 brands that won Portfolio awards that night, with a record crowd of 600 industry professionals gathered at the famed Hammerstein Ballroom in midtown Manhattan.
May 29, 2014
Pharma Times Magazine Features Adler Created Campaign, #GetNaked for client Melanoma Research Foundation to Highlight Successful Outcome
To gauge the campaign’s impact and reach, visits to the MRF’s website www.melanoma.org, and specifically the #GetNaked and early detection webpages, were measured, as well as social media engagement and exposure. Traffic to www.melanoma.org in the month leading up the campaign’s launch on May 1, 2014 was the highest ever in the history of the MRF’s website, setting a new record on the day with more than double the usual traffic. And on Facebook the number of people talking about MRF more than tripled in the week leading up to the campaign.
There was an increase in website visitors ages 18-24, and of those who visited, 80% were there for the first time, previously. Overall feedback has been positive and the online community says the campaign has resulted in at-home skin checks and scheduled dermatologist appointments. The year-long campaign employs a range of media channels: hardcopy ads in high- traffic areas in major US markets, traditional media outreach, and a heavy digital media component. The MRF also put together a “soft launch” to build anticipation and prepare core constituents for social media sharing. Social media pushes will continue throughout the year, including #GetNaked and early detection blog posts, and additional digital images and early detection messages will be shared regularly with community members on Facebook, Twitter and Instagram.
The MRF partnered with Stan Adler Associates to create provocative imagery containing the overall call to action. JPA Health Communications was brought in to develop campaign messaging, provide strategic promotional planning and to support social media activities and monitoring.
January 13, 2014
The CHR Group Launches Stan Adler Associates In Toronto To Add Its Financial Services Marketing Practice In Canada
The CHR Group, an integrated marketing services holding company, announces that it has launched Stan Adler Associates (SAA) in the Toronto market. SAA, a 35-year old award-winning financial marketing services firm, will join CHR companies Stone Canoe and ClarkHuot in the holding company’s Canadian HQ in Toronto.
Since being established in 1979, Stan Adler Associates (SAA) has been a beacon of strength and skill throughout the financial services community. For more than three decades, the company has and continues to advise the most prominent names in the global financial services industry. After its acquisition by The CHR Group in November of 2013, Stan Adler Associates has used the holding company’s geographic reach to begin doing in business with Canadian financial institutions.
"We’re very excited to be entering the Canadian market – it’s a true milestone for the Adler brand," said Stan Adler, President and Creative Director of Stan Adler Associates. "We have already gained a healthy foothold in the market and believe that our unique combination of financial services expertise, practical business experience and creative resources makes us a valuable working partner.”
"With Canada being considered one of the strongest financial services sectors in the world, this is a logical and strategic move for us,” said Peter Clark, CEO of The CHR Group. "We are very eager to watch this brand grow in the Canadian market."
"Toronto is an increasingly growing market with regards to financial services," said Jonathan Zaback, Chief Strategy Officer & Partner at The CHR Group. "With our holding company already having a strong grip in Canada, adding Adler to our Toronto offices is a natural progression in our firm’s growth.”
November 4, 2013
Stan Adler Associates Joins The CHR Group To Add Financial Services Marketing To The Holding Company’s Client Offerings
The CHR Group, an integrated marketing services holding company, announces that it has acquired Stan Adler Associates (SAA), a 35-year old award-winning financial marketing services firm. SAA’s President and Creative Director Stan Adler and the company’s 20+ person staff will continue to operate under the SAA brand from their offices in New York City. The SAA deal will represent The CHR Group’s 6th acquisition for the 2013 calendar year.
Since its establishment in 1979, Stan Adler Associates (SAA) has resonated throughout the financial services community as being a trusted advisor through its marketing services to the global leaders in the industry. Their reputation has consistently echoed through their work with clients like Allianz, Dreyfus, JPMorgan, Citigroup, Davis Advisors, UBS, Deutsche Bank, GE Capital, Thornburg Investment Management, Millennium Partners, Chase, and many more. The company’s reputation has even awarded them consumer-branding work with clients like Expedia, Colgate Palmolive, Clinique, and Tommy Hilfiger.
“My vision for SAA’s current and next generation marketing solutions and those for the overall company matched the goals of The CHR Group,” said Stan Adler, President and Creative Director of Stan Adler Associates. “The CHR Group will clearly increase our deal flow while at the same time broadening the capabilities we can offer to our current and future clients.”
“Having Stan and SAA onboard is an exciting milestone for us as a holding company,” said Peter Clark, CEO of The CHR Group. “The other members of our company and clients are thrilled to now have SAA’s talent, reputation, and experience in-house.”
“I’ve known of SAA for many years and honored to be able to have them as part of our holding company,” said Jonathan Zaback, Chief Strategy Officer & Partner at The CHR Group. “A few of our upcoming acquisitions will compliment SAA and be specific to CHR’s financial services integrated marketing offering.”