Institutional selling system development


Our long-term retainer client, Dreyfus, engaged Adler to sub-brand an institutional selling system. The collateral material had to support the overall BNY Mellon/Dreyfus brand, while reflecting the unique needs of the institutional audience.

The Response

Adler designed a high-end selling system with all component pieces highlighting the expertise and deep history of the BNY Mellon/Dreyfus brand in the institutional market place. We explored the use of imagery and overall design layout to convey the messages of the written word.

The Outcome

We created a suite of materials along with templates for monthly and quarterly in-house updates. All components encompass a sophisticated look and feel, and reflect the knowledge and experience that BNY Mellon/Dreyfus brings to the market place.