Institutional selling system development

Challenge

Our long-term retainer client, BNY Mellon, engaged Adler to sub-brand an institutional selling system. The collateral material had to support the overall BNY Mellon brand, while reflecting the unique needs of the institutional audience.

The Response

Adler designed a high-end selling system with all component pieces highlighting the expertise and deep history of the BNY Mellon brand in the institutional marketplace. We explored the use of imagery and overall design layout to convey the messages of the written word.

The Outcome

We created a suite of materials along with templates for monthly and quarterly in-house updates. All components encompass a sophisticated look and feel, and reflect the knowledge and experience that BNY Mellon brings to the marketplace.

BNY Mellon